Horace
D. Williams
20-year practitioner & student of application user experience design, management & leadership.
Featured Projects
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Digitas Health
New Business Pursuit
Designed and led the creation of a comprehensive new business pitch process for Digitas Health, including team roles, phased workflows, and a research-backed framework adopted across the agency.
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Bimzelx
Fundamentals Meet the Future
Designed a comprehensive presentation deck for UCB's Bimzelx brand in partnership with Publicis Health, supporting strategic brand positioning and stakeholder engagement.
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Fast Forward
AI Labs 2026
Designed an internal presentation for Digitas Health's Fast Forward AI Labs initiative. The client wanted to incorporate a Spotify Yearly Wrap-Up look and feel to bring energy and visual storytelling to their KPI reporting.
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About.
An experienced Executive, Manager, and active practitioner of Omnichannel Brand Execution, Mobile & Desktop Application Design, Information Architecture, UX Testing, and Design Thinking.
With over two decades of hands-on design leadership, I have built and directed creative organizations at companies like Oracle, PNC Bank, and Publicis Health. I specialize in translating complex business challenges into elegant, user-centered digital experiences.
As the founder of Brand & Equity LLC and former Managing Director of EMPOWRD Apps, I bring a rare combination of enterprise-level design leadership and entrepreneurial vision to every engagement.
Select Clients & Employers
Experience.
Director, Design (Presentation Design) Contractor
Publicis Health / Digitas Health
Design lead for creative service requests across the Publicis Health portfolio. Led the design of nearly 100 presentations for Saatchi & Saatchi Health, Verilogue, Digitas Health, Razorfish Health, and Heartbeat supporting business development for global pharmaceutical brands.
Principal / Lead UX Design, Contract
PNC Bank Innovation / C&IB
Design Lead for multiple projects across PNC's Innovation organization. First designer from the Innovation team to have new design patterns adopted into the global asset library. Revamped the UX-Engineering-Product collaboration process.
Founder, Experience Lead & Managing Director
EMPOWRD Apps, Inc.
Built a multifaceted technology company from the ground up. Created the largest centralized database for Georgia political and geospatial data. Secured ~$500K in investments, graduated from Techstars Social Impact, and earned proclamations from both the City of Atlanta and the State of Georgia.
Design Manager, Contract
Inspire Brands
Managed design team and agency resources across all sub-brand digital consumer channels. Improved department efficiency through strategic team reorganization.
UX Architect, Consultant
Philips (Wellcentive)
Quickly became a subject matter expert for a complex medical software application. Provided strategy for implementing a new Design Language across the software platform.
UX Architect, Consultant
Ernst & Young
Designed the complete mobile experience for the EY LENS application from the ground up, completing the entire MVP in 5 months. Extended to work on the EY IML web application.
Director, User Experience Design
Oracle (Social Cloud)
Led UX design for Oracle's Social Marketing Cloud, managing up to 20 people across Customer Engagement, Visual Design, and Information Architecture. United three acquired companies under one branded user experience.
Director, Creative Services
Vitrue, Inc. (Acquired by Oracle)
Built the Creative Services organization from the ground up. Promoted 2x in 4 years. Listed as 1 of 9 key employees for retention in the Oracle acquisition. Holds 2 patents in social technology.
Portfolio.
Acreage
A consumer application using public data and AI to help end-users see all possibilities and limitations associated with the purchase of a commercial or residential property.
Metric Mate
Fitness application enabling users to attach monitors to free weights and machine weights to accurately measure strength training progress over time, with custom workouts and routines.
DH New Business Pursuit
Comprehensive new business pitch process for Digitas Health, including team roles, phased workflows, and a research-backed framework adopted across the agency.
Bimzelx
Comprehensive presentation deck for UCB's Bimzelx brand in partnership with Publicis Health, supporting strategic brand positioning and stakeholder engagement.
Fast Forward AI Labs
Internal presentation for Digitas Health's AI Labs initiative, incorporating a Spotify Yearly Wrap-Up look and feel to bring energy and visual storytelling to KPI reporting.
EMPOWRD x GoVoteGA
Partnership deck and application design for a white-label version of the EMPOWRD App under the GoVoteGA brand, focused on civic engagement in Georgia.
Union Fitness
Investment pitch deck and market research for a boutique fitness gym in the Atlanta area, including pandemic impact analysis and revenue strategy.
Galvanize Hospitality
Comprehensive pitch to produce digital and branding assets for a new lodge location in the Poconos, including brand, web, signage, and project timeline.
EMPOWRD x Gathering Spot
Pitch to partner with The Gathering Spot to produce political and civic tech-enabled programming at their members-only club in Atlanta.
Capital Concierge
Presentation template created for Capital Concierge to support business development for their professional concierge services in Atlanta.
EMPOWRD Connect X Causes
Deck showcasing new features and functionality for EMPOWRD's Connect X Causes offering, including the Engage App and Civic Advocacy Platform.
Acreage Seed Pitch
Seed funding pitch deck for a property-tech startup helping homeowners maximize the use or value of their property through data-driven insights.
Reel Analytics
Sports tech company website and recruiting analytics platform, showcasing AI-powered video analysis tools for athletic performance evaluation.
Ignition Zones & Figur8
Two landing pages built for a leadership networking program and a masterclass mentorship platform by the same company.
Optimal Integrative Care
Healthcare practice website built for a medical center in Atlanta, featuring patient resources, treatment information, and an accessible patient portal.
Acreage Web
Consumer-facing website and feedback survey for the Acreage PropTech platform, featuring mailing list capture, service descriptions, and user research tools.
Capital Concierge
Full website design for a concierge and security services company in Atlanta, with service offerings, about section, testimonials, and pricing.
Children's Camp
Vibrant, engaging landing page for a children's camp program featuring enrollment information, activities, and parent resources.
Logo & Brand Marks
A collection of logos and brand marks designed for clients including Acreage, Capital Concierge, Ignition Zones, Figur8, Optimal Integrative Care, OSIO, and Reel Analytics.
Skills & Tools.
Design & Prototyping
- Figma
- Photoshop
- Illustrator
- Axure RP
- Balsamiq
- InVision
- Zeplin
- Mockflow
UX & Strategy
- UX Research
- UX Testing
- Heuristic Evaluation
- Journey Mapping
- Information Architecture
- Design Systems
- Persona Development
Collaboration
- JIRA
- Confluence
- Slack
- MS Teams
- Google Apps
- Agile Methods
Specializations
- Mobile Native Design
- Adaptive / Responsive
- B2B & Fortune 500
- Icon & Vector Art
- Geospatial / ARCGIS
- Management & Coaching
- Brand Execution